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At Lifr, we’re driven by a mission: to create products that respect nature, celebrate its creatures, and deliver unparalleled nourishment.
We’re proud to highlight how our kudu liver supplements are a testament to sustainability, stewardship, and mindful production.
Where Does Lifr Source Its Kudu Liver?
Our kudu liver comes from wild kudu roaming freely in South Africa’s Eastern Cape. These majestic animals live untouched in their natural habitat, resulting in nutrient-rich, pure livers. Traditionally, kudu liver was undervalued, often discarded or relegated to pet food. At Lifr, we see it differently: a chance to honour this resource by transforming it into a supplement that supports health while reducing waste.
Each bottle reflects our commitment to valuing every part of the animal, ensuring the kudu’s role in the ecosystem is respected and celebrated.
Sustainability as a Guiding Principle
With an estimated 60,000 kudu in South Africa, our practices align with conservation ethics:
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Minimal Impact: Even at large production scales, less than 1% of the kudu population is used annually.
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Maximized Value: A single liver can provide a 20-month supply for one person, extending the reach of this natural resource.
Our approach is deliberate—delivering value while conserving resources and protecting biodiversity.
Beyond Farming: Stewardship in Action
Our process relies on sustainable, regulated culling, adhering to strict quotas designed to:
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Maintain Balance: Prevent overpopulation in areas lacking natural predators.
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Support Biodiversity: Preserve habitats and ensure ecological harmony.
This is more than sustainability; it’s stewardship, fostering a thriving environment for all species.
Why the Kudu Matters
Lifr’s kudu liver supplements are more than a product—they’re a symbol of respect. By sourcing from wild kudu, we preserve their vitality, honour their legacy, and ensure that their strength lives on in every capsule.
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